Welcome Pack_24___
A successful onboarding process starts with a strong first impression. For INTERSPAR’s Employer‑Branding team we developed a comprehensive welcome pack that supports new employees from day one. The folder contains a clearly structured welcome brochure in gate‑fold format, practical checklists for different store formats, and training posters that map out individual career paths. From planning to delivery we acted as INTERSPAR’s strategic and creative partner.
● Concept & content structure of the
welcome folder
● Design & visual realisation in full
corporate style
● Production coordination
to ensure premium quality
● Flexible project management
with close alignment right up to launch
The challenge
A jumble of documents in various formats had turned the old welcome pack into a handicraft project — hardly robust and far from a consistent look. What was needed was a solution that is handy, durable and visually coherent while meeting the differing needs of its target groups.
Our approach
We didn’t just design a folder; we created a well‑thought‑out system: structured, visually anchored in the corporate design and highly useful in day‑to‑day work. At every step we focused on how the materials would actually be used — from the first working day to ongoing training.
The solution
A fully integrated onboarding kit with clear design language and strong haptics: folder, gate‑fold welcome brochure, checklists and training posters all align seamlessly with INTERSPAR’s visual line and create a professional, appreciative first impression that lasts.